About this course
Learn what it takes to build a successful organic search campaign.
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Course Overview
What is SEO?
Why Use SEO?
Simplifying things from our expert. What would be the procedures? What is the goal?
Watch and learn here...
Moving forward from Categories of SEO, we now deal with the importance of knowing your customer. Let’s learn more about this here.
Web Analytics
Lesson - Google Analytics
Some key metrics Mike uses with Google Analytics
* Top pages
* Time on each page
* Bounce rate for each page
Setup Google Analytics
Using Google Webmasters Tools / Search Console
Mike shows how he uses it, what he looks for:
Top queries
Top pages
Top queries in specific pages
New Keyword ideas
Setup Google Webmaster Tools
Setup Google Webmaster Tools
Market Research Overview
An overview of why keyword research is so fundamental.
Doing Keyword Research - Ahrefs
Mike goes through the tool Ahrefs and how he gets keyword ideas.
If you'd like GFAVIP community management to run a report for you - please ask.
Keyword Research SEM/PPC
Market Trends Overview
Using Google Trends to Understand Your Market
Curious what location is most interested in your product or service? Trends.google.com is your friend, let’s check it out in this video
Competitive Analysis Overview
Getting Content Ideas for New blog Posts
Let’s discuss a way to get new content ideas by browsing on Ahrefs.
Download the example in the video here:
Virtuous Graphics Market Research report
Online Marketing Overview
What Google Bot Sees
Visual Map Of Your Website
CTA Example
Today we're talking about CTR - Click Through Rate optimization to increase your ranking by increasing the amount of people who click on your search result (page).
CRO / LPO
This is tricky lesson - where to put it - it should be a course on its own (and maybe soon it will be!) but for now let’s put this in the SEO course.
CRO is conversion rate optimization.
LPO is landing page optimization
Now, this is a grey and maybe advanced tactic for SEO. Spinning is another way of saying taking someone else’s content and changing it enough that it is not recognized to be the same as theirs. You need to be careful on this for a few reasons
* It isn’t nice to copy someone’s work
* Having duplicate content on the internet isn’t effective - the first person to make it - Google will normally find (crawl) that site/article and recognize them as the original writer - so your copied content won’t be as impactful.
Spinning is better than direct copying - but the best is to totally re-write content so it is 100% original.
Audit: Using a tool - Website Auditor
Making a Website Audit is a great first step when starting an SEO campaign. Here we will go through what it takes to get that done.
Website Audit Broken Links 1
Website Audit Broken Links 2
Tracking Your Rank - Using Rank Tracker
We need to make reports - especially if you are working with clients - on the performance of the keywords. We use a tool Rank Tracker, and let’s take a look today
Doing a Broad Onsite SEO CheckUp Of a Site
In this video, Mike will go through what he looks for when reviewing a new site he is working on.
Quick IT Checklist:
Will make a google doc
Title structure
Meta description
H2 header well structured
Overall keyword and site indexing on Google
Broken links
Menu links
Footer links (inter-linking in site)
Overall usability (for human and bot)
Favicon
Overall design - no CAPS lock, images well laid out
Content Insights
He will also make a list of ideas for content to add and improve.
Which content is not performing well
Which content could use more
Which content isn’t covered
SEO insights
Link Building Overview
Visualize Your Market / Link Landscape
Asking Friends, Your Network
Forum & Blog Comments
Directories
Content Syndication
Within Your Company
Linkbait
Building Links using High Quality Photo Directory
Similar to a “link bait” concept, but here it is focused on really good images (that you / your company has taken / owns rights to) and then allowing others to add them to their site for free so long as they link back to you.
Searching for those who used your photos:
images.google.com
tineye.com
Expensive software to do this on scale:
https://www.daminion.net/
Tech Projects
Making a Marketing Campaign
Being Personal & Business Brand
Social Media for SEO
Finding Link Opportunities
Link Campaign Creation & Tracking
Finding Link Opportunities and Adding To a Link Campaign
Want to find links on your own? Great! Here are some tips on that - also refer to the “advanced Google search queries” lesson for the list on different ways to find links.
Find places where you can leave links.
Intitle: “keyword, keyword”
Inurl: “keyword”
Forums:
{keyword} “Powered by phpBB” OR “powered by vBulletin”
{keyword} “Blog powered by TypePad” OR “powered by Wordpress”
PR Friendly:
[pr welcome], [submit * review], [pr friendly], [pr contact], [pr info],
Reviews:
[get * reviewed],
[allintitle:get * reviewed],
[reviews inurl:submit]
Contests:
[intitle:submit intitle:contest],
[allintitle:submit * contest],
[blog contests],
[submit * giveaway]
Link building Conclusion
Holistic Review
Be Creative
Conclusion
