About this course
Go through the steps covered in the best selling book: Ecommerce Gladiator, as a video training with your host, Mike Michelini.
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Building Your Team
Some Additional Resources:
√ Peter Chiang podcast on running his Amazon business 7 figures with no staff or partners
√ Daniel Fernandez podcast on Global From Asia about Amazon Hacks
√ Can Chan podcast on Ecommerce Strategies To Break Through in The New Decade
Downloads:
Program overview letter
Roles & Responsibilities
Shareholder Agreement
Shareholder Agreement
Opening an Amazon Seller Central Account
[Tip] Seller Central Best Practices
Making a Financial Budget
Also - please take Mike's course - Scale By Outsourcing (SBO) if you haven't already for in-depth, video by video, insights on this.
Product Selection Overview
Niche or Hot Trends?
Artist or Garbage Man?
There are tons of tools! Here are a few to give you some ideas:
1. Amazon’s profit calculator - you can put in the price you think it costs, and see what they are making
2. Sonar Tool
3. Helium10 chrome plugin
Template: Product Research Selector
Preparing a Marketing Plan And Brand Analysis
In this video Mike will go over a marketing plan he has made in the past, the thought process.
Highlights - who is the target market.
Include as much data as you can.
Show that you know who you are targeting.
This can be used for:
* Attracting more partners and team members.
* Having the Facebook ads and other advertising campaigns setup
* Ensure that the whole marketing team is on the same page.
Downloads
Example marketing plan- electrapour (pdf)
Example marketing plan- electrapour (doc)
Brand Website
Trademark & Brand Registry
Surveying The Market (Tool: Before Ordering)
Building An Audience
Sourcing Online
Factories, Markets, & Trading Companies
Quantity to Order (Mindset)
Matching With The Right Factory
Template: Product Specification Sheet
Factory Contracts (Template)
Third Party Quality Control
Chinese New Year
China Trademark
Placing First Order
Amazon Warehouse vs Third Party
Shipping Options & Decisions
Manufacturing Module Conclusion
Packaging Tips & Insights
(EMPTY)
Conclusion
Overview of Launch Stage
Building A Great Product Listing
Amazon PPC
Hustle Mode: ON!
Leverage Your Network
Third Party Traffic
Brand Registry Benefits
Ongoing Module Intro
Stay on Top Of the Manufacturing
Growth Options
New Marketplaces
New Products
Maturing of Product Line
Scale or Sell
Tools referenced:
Sellerboard.com
How much are Amazon businesses bought/sold for?
At this point, you may be wondering, ok I have gotten my Amazon business to a certain level - let’s sell it.
In the video we discuss the logic of when to sell, why to sell, and how much you can get.
Essentially it is a matter of taking your last 12 months of sales data, how much profit did you make (after product costs and Amazon fees) and multiplying that time 2 to 3 (times / multiple).
(EMPTY)
Interested to partner with GFAVIP and make your ecommerce business a reality? We would love to hear from you - but first, after being a member, please review this video and these attached documents to see if this is the right fit.
Downloads:
Program overview letter
I think this is the most critical part. Who is responsible for what:
Roles & Responsibilities
And then the contract:
Shareholder Agreement
Tools
Marketing Plan / Strategy
Let’s learn about Amazon Japan! With us was Nick Katz, an expert on Amazon Japan. We first recorded a live podcast session and then went into private members-only mode with Q&A.
